Square integration
Your Square menu powers your direct ordering channel.
Branded Bites pulls your menu from Square, including categories, items, modifiers, and pricing. When you update pricing or item availability in Square, those changes sync into your ordering website and branded app. Orders placed by customers arrive in the Branded Bites order dashboard, where your team manages them.
Direct menu import from Square
Branded Bites imports your full menu from Square, including categories, items, modifiers, and descriptions. The import happens during onboarding so your direct ordering channel launches with the same menu you already run in Square. No re-entry from scratch.
Pricing that stays in sync
When you update pricing in Square, those changes sync into your Branded Bites ordering experience. Your direct ordering website and branded app stay current without a separate pricing update in a second system. Square stays the source of truth for your menu and pricing.
One menu to maintain
Because Branded Bites pulls from Square, you manage your menu in the system your team already knows. There is no parallel menu to keep updated and no risk of prices or items falling out of sync between your POS and your direct ordering channel.
Good to know
Where direct orders appear
Orders placed by customers through your direct ordering website or branded app arrive in the Branded Bites order dashboard. They do not go into Square. Staff monitor and manage incoming direct orders through the Branded Bites dashboard.
Branded Bites vs. Square Online
Square Online is Square's built-in website and ordering tool, designed to keep everything inside the Square ecosystem. Branded Bites is a purpose-built direct ordering platform that gives your restaurant its own branded web and app experience, loyalty rewards, SMS and email marketing, and order analytics. Restaurants using both get a stronger direct channel than Square Online provides on its own, without giving up Square as their POS.
| Feature | Branded Bites | Square Online |
|---|---|---|
| Ordering website | Branded, custom subdomain you own | Hosted on Square's platform |
| Branded mobile app | iOS and Android app under your restaurant's brand | Not included with Square Online |
| Loyalty program | Configurable earn rules, VIP tiers, win-back, and redemptions | Available as a separate Square Loyalty subscription |
| SMS and email marketing | Built-in, segment-targeted campaigns with order attribution | Available as a separate Square Marketing subscription |
| Customer database | Direct customer list in your Branded Bites dashboard | Within Square Customer Directory |
| Where orders are managed | Branded Bites order dashboard | Orders go into Square POS |
Feature availability for Square Online may vary by plan and configuration. Review current Square Online documentation for the latest details.
Questions about square integration?
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Related features
Toast integration
Your Toast menu, synced automatically.
Branded Bites imports your menu directly from Toast and keeps pricing in sync as you make changes. One menu to maintain, no duplicate entry. Orders placed through your website or branded app arrive in the Branded Bites order dashboard, not in Toast.
Clover integration
Your Clover menu, synced to your direct ordering channel.
Branded Bites imports your menu directly from Clover and keeps pricing in sync as you make changes. Built for restaurants and merchants who received their Clover POS through a bank, payment processor, or point-of-sale reseller.
Direct online ordering
Own your ordering channel.
Give customers a direct way to order from your restaurant: via a branded website, a custom subdomain, or an ordering link you control. No marketplace fees, no third-party branding, no detour through someone else's app.
Square integration
Add direct ordering to your Square setup.
See how Branded Bites pulls your Square menu, keeps pricing synced, and adds a branded app and loyalty program your current stack does not include.